Pandora Jewelry

Pandora Jewelry is a very popular modern jewelry brand and one of the competitors to Trollbeads in the "mix and match charm" market.

History

Pandora began in 1982 as a small jewelery shop in Copenhagen, Denmark. Initially they imported jewelry manufactured by others, however eventually they decided to create their own designs. In 1996 designers Lone Frandsen and Lisbeth Larsen began work to produce a unique and distinctive style for the company's products. In 1999 the Pandora charm bracelet was launched and became an instant hit.

From its initial Danish beginnings Pandora has now grown into a global brand with many followers in Europe and the US. The head office remains in Copenhagen whilst the company also has around 100 workers in the US and 1000 in its Thailand factory.

The Bracelet

The Pandora concept is based around a patented threading system that allows different beads and charms to be arranged in any order and still move freely on the bracelet. Fixed beads divide the bracelet into three sections, ensuring the that beads don't all clump together in one place. The bracelet clasp is designed to look like a bead as well, resulting in seamless look to the finished bracelet. The base bracelets are available to buy in either silver, oxidised (dark) siler or gold. Chain and clasp can be of different metals.

The Charms

There is a staggeringly large variety of charms available for the Pandora system - currently over 600. Many are made from precious or semi-precious materials including silver, gold, and pearl. You can also buy beads made from Venetian Murano glass, cubic zirconia and other man-made materials.

Themes for beads in the Pandora collection range from animals and flowers through to music and sport. As with most such products some beads are "retired" every so often at which point they may become of even more interest to collectors.

Once you've built your Pandora charm bracelet you don't have to stop there - you can also buy a complementary range of rings, earrings and necklaces.

The Pandora system is reported to be compatible with that from Chamilia, the main technical difference being that Chamilia uses special locking beads rather than fixed locking points.

This site is not associated with or endorsed by Pandora. Contact an authorised dealer for prices and availabilty

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